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Writing

Article - Feature

12/13/2020

 
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SCHWABE, WILLIAMSON & WYATT - ARTICLE

One of the first projects I created for myself was a three-part series to celebrate International Women’s Month. I interviewed shareholders and clients of the firm by asking one simple question: “What advice would you give to your younger self?”

​Read the original post here.

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BLOG – Q&A

9/4/2019

 
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DELOITTE DIGITAL – BLOG

While I can't hear "asset management" without wanting to make a joke about "putting your assets into it," I enjoyed a chance to interview stakeholders about their predictions for the changing landscape of the asset management industry.

​Read original post here. 

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Blog – awards recap

9/4/2019

 
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DELOITTE DIGITAL – BLOG

In between event seasons, the Deloitte Digital blog content was seeming a little sparse. I utilized the work I was doing for our internal comms team to quickly craft a fun post summing up our spring and summer activities and awards. 

Click here to read original post.

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blog – letters to a roaming penpal

12/13/2018

 
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LETTERS TO MAGELLAN – BLOG

I met a man who was travelling the world. I wanted to write him weekly letters, but I didn't have an address. I started a blog so he could check it no matter where on earth he was. We each love music, so I incorporated a song into each letter.

I wrote letters once a week for nearly three years.



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Landing page – About

12/10/2018

 
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Click the read more button below to read the full text from the above image.

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Landing page

12/10/2018

 
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Click the read more button to read the full text in the image above.

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BLOG – EDUCATIONAL

12/10/2018

 

GO REDMOND – BLOG

The Go Redmond blog supplements existing content and aids in the promotion of incentives and other programs and events.  

Click on the read more to view the text in the image to the left.

​(Click here to view original post).
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bottom copy – ticket reseller

12/10/2018

 

STUBHUB – BOTTOM COPY

When you are searching for tickets to a sold-out event, what makes you pick where you purchase your tickets from? Events retailers like Stubhub use bottom copy to help their tickets rank above other vendors. 



Click on the read more button to view full text in the image to the left.
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bottom copy – Ticket Reseller

12/10/2018

 

STUBHUB – BOTTOM COPY

When you are searching for tickets to a sold-out event, what makes you pick where you purchase your tickets from? Events retailers like Stubhub use bottom copy to help their tickets rank above other vendors. ​


Click on the read more button to view the full text in the image to the left.


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bottom copy – retail

12/10/2018

 

​SHUTTERFLY – BOTTOM COPY

​Bottom copy is a great way to sneak in extra information, build links, and increase SEO! With Shutterfly we wanted to share helpful ideas and feature additional products for the customer.

You can click on the read more button below to view the text in the image to the left.
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BOTTOM COPY – retail

12/10/2018

 

SHUTTERFLY – BOTTOM COPY

​Bottom copy is a great way to sneak in extra information, build links, and increase SEO! With Shutterfly we wanted to share helpful ideas and feature additional products for the customer.
​

You can click on the read more to view the text in the image to the left.
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Product descriptions – retail

12/10/2018

 

​SHUTTERFLY – PRODUCT DESCRIPTIONS

Shutterfly offers custom greeting cards and products that can feature customer's own images. I have written hundreds of product descriptions for cards, return labels, and other personalized gifts.

These efforts were extremely high volume and with quick turn around.

Click the read more to view a sample of card descriptions.
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Longform blog – On branding

12/10/2018

 
STATES OF MATTER – BLOG

One of the services available at States of Matter was naming. Deciding what to call a company is more complicated than one might imagine. The process includes copious research, vetting, debating and more.

The "What's in a Name" series delved into the complex world of company names.

(View original post here).
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Longform Blog – on Culture

12/10/2018

 
STATES OF MATTER – BLOG

Culture is a great way to show more than the products or services your company offers. It lets customers know who the are working with and helps prospective clients choose a company that matches their ideals for a positive business relationship.

At States of Matter, clients worked with us because they liked who we were as a company and how our diverse team provided expert solutions for their branding needs.  



(View original post here).
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    THE SAMPLES

    I have written blogs, product descriptions, social media content, speeches, how-to guides and more. 


    PS. If you know a better way to present writing samples, please reach out! 
    ​nikkiproctor@gmail.com

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