I. Love. Newsletters |
There is something delightful about crafting a newsletter. Creating and compiling graphics, featuring cool projects, helping people find resources, and hiding fun gems (such as a weekly haiku!) makes me happy.
Drawing on inspiration from earlier roles, I launched Friday Five, a weekly newsletter that helped the law firm of Schwabe, Williamson & Wyatt stay connected across eight office locations—in the time of COVID-19. Honestly, I created this email to nudge the attorneys into using LinkedIn and liking "my" social media posts. It quickly became a virtual watering hole for sharing relevant inter-department highlights, attorney/client wins, and helped create a sense of comradery with the nearly 400 employees of the firm. Unfortunately, as this was internal comms I am prevented from sharing an example here BUT LET IT BE KNOWN THAT THIS ONE WAS ALL ME AND IT WAS AWESOME! In my role before that, I produced a biweekly internal comms newsletter called The Digital Download. It complied all the marketing and digitally-focused articles authored by or featuring various Deloitte and Deloitte Digital partners, leadership, and sponsored events. (Alas, internal comms + NDA means I can't share an example here). If I remember correctly, there were 5,000+ on that distro list. For a grant-funded, 1.5-year-stint, I ran the communications programs for Greater Redmond TMA and Go Redmond. The goal of both organizations was to educate commuters about non drive-alone commute options and motivate them to utilize the plethora of resources available. The examples below reflect this position (but don't reflect how much I've grown or the editorial prowess I've gained...the travesty!). |
Weekly commuter 411 |
For Greater Redmond TMA, the first task I was given was to manage the weekly commuter newsletter. Each Thursday I pushed out a handy guide to community events, transit partner updates, events traffic advisory, construction notices, all accented with a majestic haiku (more often than naught transportation themed). The newsletter gained 11 subscribers throughout my management, and though I ended with 122, I had multiple recipients that forwarded their copies to over 1,000 employees each. On average, the Commuter News had an open rate of 25%,
I created all header graphics in Illustrator, and updated them seasonally to reflect the weather. I tested each newsletter across devices and tracked links. |
Monthly digest for commuting programming |
Did you know that around 90,000 people work in Redmond but only around 45,000 live there? That means there are a lot of commuters on the road to educate about alternative travel options. Once a month Go Redmond sends out an informative newsletter to over 23,000 readers that performs above industry averages.
For these newsletters I followed existing Go Redmond branding, created new graphics in Illustrator, tracked and tested links, and compiled the complete newsletter in Mailchimp, |