Personal + organizational branding, meet content strategy

I know my way around LinkedIn. Whether helping small to mid-size organizations up their brand amplification game to creating visual ids and engagement strategy for high-level tech executives, I've spent enough time on various aspects of the networking site to understand what works, know what gains traction, and learned how to coach others to optimize the value of this highly-relevant platform.

I have:

• Helped a law firm exponentially grow their following, created an internal language to increase employee engagement, and successfully modeled how social media can augment legal marketing techniques.
• Created a brand for a Microsoft executive's personal page in a process that included visual assets, optimized copy across sections, various post style engagement coaching, ghost written posts and articles, and internal amplification.
• Found some amazing opportunities that are proof I know how to write for search optimization ;) 

Beyond LinkedIn: I don't love Facebook, but I know how to use it to make employee-focused news shine. I can advise on an Instagram or TikTok content strategy, but my dream would be to own a Twitter handle for a neat company and give their brand a fun and relevant personality. (It's a few years old, but check out my #GoGreater project to see how I thought outside the box of standard social media to connect commuters with the many available options).

Most importantly, I understand the opportunity within each channel and the different strategies needed to maximize impact.

At the moment this page remains in a state of update, and honestly, I'll likely leave this page in flux for a bit longer. I do welcome any chance to chat about how social media is just one pillar of a killer content marketing strategy so please, reach out!

​In the meantime:

• Please view my personal project @CastingForRealLife
• Check out this original thought leadership LinkedIn article ghostwritten by me
• Like this playful animation I created to greet new attorneys
• Follow this new Instagram account I created for my former employer (to showcase attorney and staff pets!)
• Reach out if you'd like to arrange a LinkedIn consultation.