Showcasing client inspiration during a pandemic
Me and my big mouth...My former team was having a Zoom meeting at the onset of the COVID-19 pandemic. I listened as they expressed sadness for not being able to complete the second edition of Schwabe's Fueling Change project. I interjected with "why don't we just interview clients that are doing good things?" Thus, Innovating for Good was born. Not my first choice in naming, but it does the trick.
Innovating for Good is a multimedia campaign containing the assets derived from seven client interviews. The project consists of six videos with complementary articles (written by me!), a landing page, multiple email announcements (including external and internal), social media, and more.
Here's why this is so awesome: amidst this pandemic, we created some pretty awesome video interviews that were all completed by a team working, interviewing, and editing 100% remotely. We also found real stories that humanized our clients, and for me, it was incredibly valuable to meet them this way as a new employee. Additionally, the amount of content the firm is still able to leverage to this day is priceless. (The residual assets include quotes and testimonials which are GOLD when it comes to legal services). Plus, this stuff has incredible value when it comes to social media posts and engagement.
Pro tip: good news is always the best to share, especially when you can bring in folks that are external to your organization.
There are many ways to interact with this project! Please view the landing page, check out a flipbook of the publication, or give the trailer video a like on LinkedIn.