Showcasing client inspiration during a pandemic |
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Me and my big mouth...My team was having a Zoom meeting right after many people across the globe had moved to working from home due to the COVID-19 pandemic. I listened as they expressed sadness for not being able to complete the second edition of Schwabe's Fueling Change project. I interjected with "why don't we just interview clients that are doing good things?" Thus, Innovating for Good was born. Not my first choice in naming, but it does the trick.
Innovating for Good is a multimedia campaign currently containing the assets derived from seven client interviews. The project consists of six videos with complementary articles (written by me!), a landing page, multiple email announcements (including external and internal), social media, and more. Here's why this is so awesome: amidst this pandemic, we were able to create some pretty awesome video interviews that were all completed by a team working, interviewing, and editing 100% remotely. We were also able to find real stories that humanized our clients, and for me, it was incredibly valuable to meet them this way as a new employee. Additionally, the amount of content the firm will be able to leverage for the foreseeable future is priceless. (This content includes quotes and testimonials which are GOLD when it comes to legal services). Plus, this stuff has incredible value when it comes to social media posts and engagement. Good news is always the best to share, especially when you can bring in folks that are external to your organization. We've just started to get rolling externally, so please view the landing page, check out a flipbook of the publication, or give the trailer video a like on LinkedIn while I work to build out this page. |
