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Writing

Beyond the paywall

3/2/2023

 

I entered my email, so you don't have to. Here is a (small) sampling of some of the finished whitepapers, ebooks, and guides I've recently worked on. 
  • eBook | Outreach | ​Six ways to turn buyer insights into revenue
  • Whitepaper | Adaptiva | Endpoint Management Powered by Your Edge
  • Whitepaper | modCounsel | A growth company guide to managed legal services
  • Whitepaper | ModCounsel | AI and Managed Legal Services
  • Case study | Docuvera | Leading Life Sciences innovation through structured
  • component authoring
  • eGuide | Brightly | 5 asset management trends for education
  • eGuide | Brightly | Annual check-up: Time for healthcare to examine its assets​
  • eGuide | Brightly | ​Connecting C-suite and M&O teams with strategic asset management 
  • Case study | Guidewire | MWFB Insurance’s Transformation Enables Best-in-Class Experience for Customers 
  • Case study | Guidewire | Aioi NZ Grows Through Products, Processes, and Customer Experience

Putting the sass in SaaS

12/6/2022

 
They call me the ghostwriter with the mostwriter for a reason. I've been BUSY! Since March of 2022, the below are just a *few* of the pieces I've written for a smattering of clients for Content Matterz (and these are mostly blogs. I've done a ton of other sales enablement collateral, including whitepapers, eBooks, guides, emails, and more). 

Adaptiva (Endpoint management solution)
  • So Long Servers: 5 Reasons Why P2P Endpoint Management Is Here to Stay
  • ​Endpoint Management Is Complex; Managing it at the Edge Makes it Easy
  • Identifying Critical Tools in the Fight Against Cyberattacks

Outreach (Sales enablement platforms and solutions)
  • Illuminating Data: How to Light Up Revenue in the Dark Funnel 
  • How to Proactively Diagnose Deal Risks in Your Pipeline and Increase Efficiency
  • 4 Ways Sales Leaders Can Help Their Teams Win More Deals with Less Effort Using Outreach
  • How We Increase Visibility and Save At-Risk Deals with Deal Health in Outreach
  • Sales pipeline analysis: 6 metrics to get you started

Docuvera (Structured component authoring solution)
  • Case study: Leading Life Sciences innovation through structured component authoring
  • Why SCA has been a great idea that never achieved its promise, until now.
  • Power what’s possible with structured component authoring
  • Why is pharmaceutical documentation stuck in the dark ages of desktop publishing?
  • 6 ways a structured component authoring solution can transform how you do business
  • 4 perks of cloud-powered structured component authoring​

Brightly (Asset management and CMMS solutions)
  • ESG initiatives for a net zero future? Hold on to your assets
  • Viva EAM! The future of enterprise asset management is centralized
  • 7 Tips to Use Data to Boost Your M&O
  • Guide to Navigating the Workforce

ThoughtSpot (Marketing intelligence solution)
  • Cortex leverages ThoughtSpot Everywhere to innovate in B2B marketing intelligence

​

Copywriting about...copywriting

12/5/2022

 
As an in-house resource for a B2B agency, I help out the marketing team via fresh content for the blog. Below is a collection of articles I wrote to help spread the good word.
  • Manage marketer burnout: tips from our busy marketing team to yours
  • Why outsourcing is the best-kept secret of high-performing marketing teams
  • How to convince your boss to let you hire a content marketing agency
  • ​Tips for choosing a B2B tech marketing agency
  • Oh, what a year! Content Matterz greatest hits 2022 edition
  • Have you ever had a conversation that changed your life?
  • Cara McDonald shares how to be successful with SaaS marketing
  • Why successful companies must invest in internal communications
  • Easy website updates you won’t want to skip this event season
  • How to make marketing automation feel less robotic
  • Trust matterz: Creating a better content strategy agency


Thought LEadership @ Microsoft

12/7/2021

 
Tasked with helping an executive build (and improve the perception) of their brand I authored timely articles and posts on themes of team building, curiosity, vulnerability, kindness, and more. I drafted unique content, advised on posting strategy, and created the visual identity and assets for my client's brand.

LinkedIn articles:
  • The Great Opportunity: Rethinking Leadership
  • Leadership Lessons: Activating Curiosity

LinkedIn posts:
  • Kind vs Polite
  • Product Launch + Event Recap

Creative Injections for Legal Industry

8/25/2021

 
Ever wonder what happens when you stick a creative on a marketing team at a law firm? Well, lemme tell you. I did all the things (seriously, all of them). Once in a while, I was able to write something I'm still proud of. Here are some links to press releases, articles, ghostwritten pieces, and more.

Press releases/announcements:
  • 51 Schwabe Attorneys Recognized on Best Lawyers in America© List for 2022
  • Schwabe Promotes Three Staff to Senior Paralegal

Event recaps:
  • Let's Talk Pandemic, Product, Innovation, and Logistics
  • ​Internet Aids the Brick and Mortar Star: Key Learnings on Retail Real Estate

Timely, social media-friendly article (that also collected a TON of data in the creation process)
  • Legalize Sustainability: Schwabe Celebrates Earth Day 2021

Ghostwriting:
  • Schwabe is Showing Pride and Support for LGBTQ+ in 2021
  • Honoring Black Women Making History in the Pacific Northwest
<<Previous

    THE SAMPLES

    I have written blogs, whitepapers, eBooks, product descriptions, social media content, speeches, how-to guides, and more. 


    PS. If you know a better way to present writing samples, please reach out! 
    ​nikkiproctor@gmail.com

    Ye old(e) samples

    March 2023
    December 2022
    December 2021
    August 2021
    December 2020
    September 2019
    December 2018

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