Discover marketing, inspired by art school. |
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Except you know, planned out a little better than a night-before-its-due project and backed by strategy.
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Somehow, this artist-turned-marketer has the ego to think they can do it all...
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...because I can!
I've worked for orgs big and small and have always looked for how I can better connect dots. From a five-person non-profit to a Fortune 500, I've *literally* done all the things (including presenting a rant on why I hate the word "literally" to a group of more than 25 people). Honestly, above all else, I'm a writer. Not a went-to-school-and-studied-literature author, but a fan of finding the best words to tell a story. I know when to Google "should this be spelled this way or that way?" I cringe when I see a misused dash or double space after a period. I will never claim to be an intellectual, but my communications are personable, have a degree of user experience built into their structure (moving forward will also be as accessible for all as I can make them), and in a pinch, be ran through Grammarly for proofing. And, if you are wondering, my pronouns are she/her/hers. Inclusivity and accessibility are huge priorities for me right now so I'm working on integrating these practices into my everyday communications. |
If you want the shortlist, this is what I know how to do:Social media
From strategy and scheduling to writing copy and graphic design, I establish social media programs that integrate internal and external objectives and leverage content in its many forms. Though I have yet to go viral, I've garnered hands-on experience growing followers in obscure fields (think legal and energy), have perfected the social media planned content calendar, and can drum up the analytic proof to back up my claims. And, if you need the help, I can help you rethink your LinkedIn--organization page or personal profile. Website wizardry Over my career (and in my free time), I've worked with multiple backends including WordPress, AEM, Shopify, and Firmseek, and have learned all the tricks to making the most out of existing content while creating frameworks to adhere to best-practices moving forward. I specialize in SEO implementations, anticipate the user experience, and will help your org take advantage of naming and file-saving conventions that will save your business time and money. Also, throw in some basic HTML/CSS skills in there, while we're at it. Graphics I do not claim to be a designer—I'm what I deem "non-profit" good aka no one else or budget to create images—but I do know my way around Adobe Creative Suites and can wing it for most website, email, print, and social media assets. And, if I can't make it work, I know when to pull in an actual designer and have a vibrant network of some of the hottest designers on the planet (IMHO). Additionally, I have experience with product and events photography, as well as some light photo editing chops. I'm also not afraid to step in and do some art directing or deliver feedback because, hey! Those years in composition classes better be good for something. Content planning Why create content if you don't have a plan? I look at content and goals from every angle. Then, I strategize how to best reach a target audience, followed by creating marketing calendars that lay out a path for execution. I see where events meet social media plus email outreach while thinking about how to best use the website to link everything together. Email marketing From internal newsletters (my favorite) to event invitations and outreach, to external blasts, I have worked on a variety of platforms to help organizations reach the masses (and probably snuck some plugs in all of them to amplify my social media efforts). I love Mailchimp, but I know my way around other tools including Bananatag and Vuture. I understand the value of a/b testing and am always looking for ways to integrate more automation into my outreach. |
