Content Matterz

About the gig

Content Matterz is a full-service marketing agency that specializes in demand generation for B2B companies.

As the Senior Copywriter and lead in-house writing resource, I share my SEO prowess, word-rearranging wizardry, and general copywriting magic. Our clients span FinTech, cybersecurity, MedTech, and other regulated and non-regulated industries.

Naming and website copy for consulting firm, Human Alchemy

When our client shared her hopes and dreams for naming her new company, I used inspiration from that conversation to dream up the perfect moniker. Then, I got to work writing SEO-friendly copy for the entire website including headers, taglines, subheads, body copy, and more.

Strategic email marketing eBooks for MASS Engines

MASS Engines provides clients with email marketing services. But, they couldn't find the right copywriter to help them convey their strategic expertise. Luckily, our agency partnered with theirs and they found me! I've written 3 of 4 recent eBooks and also helped them update their website copy.

All the things for Norton LifeLock Benefit Solutions

I love working with partner marketers to help connect to B2B2C audiences. My copy is all over NLBS website, emails, infographics, videos, social media posts, employee communications, and more.

Select work: Clients and their projects

Illuminating the benefits of connected, proactive maintenance for Brightly Software

I had an absolute blast writing about enterprise asset management, helping Brightly with guides, blogs, eBooks, and other marketing materials. Fun story, I always pictured my neighbor as my target audience and when I finally asked him what he did: director of engineering and operations! EXACTLY WHO I WAS WRITING TO FOR BRIGHTLY.

Helping Human Interest share their big news (and other projects)

Talk about disrupting the retirement industry, Human Interest is changing everything you know about 401(k)s. I am a crowd favorite to help them take their press releases from a "what vibe we want" conversation to finished draft (no small feat, there are many stakeholders who weigh-in during this process).

Throwing together demo and product video scripts for Pitcher

When Pitcher, a sales enablement platform needed visual content quick, I turned overly explanatory internal-use only examples and transcripts into polished, screen-worthy features.

Ghostwriter with the mostwriter

Since 2022, I have helped Content Matterz serve a wide variety of clients across a variety of B2B, SaaS, and other audiences.

25+

3.5

(and counting) years on the team

Happy clients